Spotlight/US Giveaway: Copygirl by Anna Mitchael and Michelle Sassa

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Kay Carlson is a talented young writer living in New York City for the first time and working alongside Ben, her good friend from ad school and secret crush. But she feels inadequate at work and in her NYC life, while her older brothers always have her parents’ attention for their successes and girls who fit the ideal “It Girl” persona—fun, flirty, and looking like fashion bloggers and real-life Pinterest pages—always seem to overshadow her. Instead of being the girl who parties every night, Kay has a creative side project: “Copygirl,” a series of short videos she makes using homemade dolls in which she skewers the vapid personalities she sees around her.  “Don’t be a Copygirl” her characters warn, a theme Kay struggles with herself as she feels the pressure in every area of her life to be like other girls—the girls who get more attention at work and from the boys.  The videos start out as an escape from her day-to-day struggles, and she sends them to her best friend Kellie overseas—until Kellie sets up a website using the videos and lets them go viral.  While the website gains international fame, Kay stays anonymous, focusing her energies on winning a big campaign for a major new client—and the affections of Ben in the process.
But Kay is much more talented than she gives herself credit for, a fact that Kellie—and other unexpected allies—notice long before she does, while people she thought she trusted are quick to switch sides. And her quiet rebellion against being like everybody else proves to be her strongest asset.

Mad Men gave us an insider look into what actually happens behind the scenes in the seemingly glamorous world of advertising: the high-profile clients, the pressures of creating something brilliant, the hope that a great idea will succeed, the cocktail-filled brainstorming sessions and long lunches, and the difficulties of breaking the glass ceiling as a young woman in an undeniable boys club.  And similar to what The Devil Wears Prada did for understanding the fashion and women’s magazine industry, COPYGIRL combines the back-stage drama of an ad agency with a universal coming-of-age story complete with love, friendship, and a healthy dose of feminism—told from two women who know it best.  As friends, colleagues, and veterans of the ad world, Mitchael and Sassa deliver a delightfully written and relatable fast-paced story filled with quirky humor and a lot of heart about following your instincts, learning who to trust, and taking big risks.


Authors Anna Mitchael and Michelle Sassa worked together in the cutthroat creative department at Berlin Cameron & Partners, AdAge Magazine’s US Ad Agency Of The Year for 2004. Realizing that their insane experiences would make for a great novel, they joined forces to make it happen.  The result is COPYGIRL: A Novel (Berkley Trade Paperback Original; October 6, 2015), a hilarious, yet touching universal story about a young woman’s struggle through the low ranks of a creative department in a hip, cutting-edge advertising agency, all the while trying to decide who she wants to be and be with, both in love and friendship.
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Author Photo 2About the authors:

Anna Mitchael is a Louisiana-born writer who now lives on a ranch in Texas with her family, lots of cattle and a one-eyed dog. She is the author of a memoir entitled Just Don’t Call Me Ma’am, a monthly magazine column and a blog on positive living. She often writes about the modern female experience, hope, perseverance and the comfort of coyotes.

Michelle Sassa is a freelance writer who has created memorable ad campaigns for brands like Coca-Cola, Reebok and New York Road Runners. She lives with her husband and three kids by the Jersey Shore, where she is an avid soccer player, rock music aficionado, and disciple of stupid humor. CopyGirl is Michelle’s first novel.


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